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Caring for the Community

Volunteering

Volunteering lies at the heart of our corporate culture. Our various business units and property developments in Hong Kong and the Mainland have formed several volunteer teams to reach out to their respective communities. Some of these teams, including that of Shenzhen Kerry Plaza, are officially registered with local authorities.

Over the past year, our staff volunteers could be found on Mount Tianma, Putian, helping clean the countryside, in the kitchen of the Food Angel preparing meals for those in need, staging magic and golden oldies shows at elderly centres, visiting senior citizens who live alone, at a camp helping families with special needs children, and indeed wherever they could lend a helping hand.

Opportunities for Young People and the Underprivileged

As a business operator, the Group is under an obligation to provide work and training opportunities for underprivileged and aspiring young people. For the third consecutive year, we offered trainee positions for young people with an associate degree or similar qualification, under a “Customer Services Trainee Programme” co-organized by the Labour Department and the Hong Kong Federation of Youth Groups. This half-year programme included courses and on-the-job training. Trainees who performed well were offered permanent posts upon completion of the programme.

The Group also continued to engage the lettershopping service of Hong Chi Association, which serves people with intellectual disabilities. In addition, Kerry Property Management Services Limited (“KPMSL”) helped stage the association’s two-week charity sales in the common area of Kerry Centre in Hong Kong. Sales revenue generated from cookies and craft items made by Hong Chi trainees would be used to fund their educational and training programmes.

Community Health and Safety

Our developments are part of the communities they belong to. To connect ourselves with the local neighbourhoods, we mobilize our staff and tenants to take part in activities designed to enhance the welfare of the community.

These activities included anti-drug and fire safety campaigns held in Hangzhou and Shenzhen in conjunction with neighbourhood communities. The fire safety campaigns helped identify and prevent fire hazards, while promoting fire protection and knowledge of emergency evacuation among local residents and tenants.

Donations and Sponsorships

The Group, together with its subsidiaries, staff members and tenants, has supported a broad range of worthy social causes through donations or sponsorships. “The Green WALK Hong Kong 2016”, in particular, reflected the combined contributions of our Group as a sponsor with MegaBox as a checkpoint for the walking campaign. The event was organized by World Green Organisation to encourage Hong Kong people to walk more, thereby minimizing our carbon footprint.

In another collaborative move in support of RoadShow and The Salvation Army’s “Circle of Goodness” campaign, the Group initiated the joint efforts of KPMSL in motivating residents and tenants of its managed properties to make in-kind donations to the needy. The Group also acted as the event’s corporate sponsor.

Many of our residents have participated in our other community caring work, such as contributing Chinese New Year gifts and food for the underprivileged.

Our PRC teams are also keen on contributing via in-kind donations. Colleagues from Habitat in Qinhuangdao, for example, initiated a book donation campaign and succeeded in collecting 1,000 books from staff members and property owners for donation to an orphanage. Our people’s affectionate hearts and active participation are behind these donations and sponsorships. Our staff, together with the owners of Habitat, Qinhuangdao, arranged a visit to personally deliver the books converting their caring thoughts to action.

In response to another call of the “owecn” charity website, Shenyang Kerry Centre mobilized its staff teams to collect winter clothes, shoes and quilts for poverty aid groups and students in need.

As the owner and operator of commercial and office spaces, we sponsored venues for hosting charity sales, blood donations, concerts and many other events. To express their caring for animals, Kerry Parkside offered a venue for free for Best Friends China to host their stray cats and dogs adoption campaign.

Active Participation in Charity Events

Kerry Group Kuok Foundation and Jigsaw are charitable entities established by our parent company. The foundation’s goal is to change lives by cultivating advancement through opportunity for all. Both entities focus on addressing issues related to poverty. Over the past year, our various business units have participated in their philanthropic initiatives.

Colleagues from Beijing Kerry Centre, for instance, took part in the “Big Buddy Programme” and acted as mentors to children of migrant workers. Through letter-writing, cultural activities and games, migrant students communicate with their big buddies and seek guidance in their educational and career pursuits.

Our colleagues in Hong Kong all demonstrate active support of Jigsaw’s activities in caring for our senior citizens. Together with other volunteers from our parent and member companies, we have helped the elderly clean their homes and paid them regular visits, especially during the festive seasons. To better understand the issue of poverty among the elderly population, an expert seminar was hosted for our colleagues.

Meanwhile, Jigsaw aims to cultivate social mobility and inclusion by engaging children and teenagers from less privileged families in different mainstream events, such as traditional dragon boat racing, musical jam sessions and cooking classes.

In another joint effort co-ordinated by Habitat, our northern PRC business units in Beijing, Tianjin, Qinhuangdao, Shenyang, Manzhouli and Tangshan collected and donated winter clothes for three primary schools located in poverty-stricken Youyu County, Shuo Zhou, Shanxi Province. Shenzhen Kerry Plaza initiated a series of book sharing activities among tenants, and donated selected books to children in need.

Caring for the EnvironmentCaring for Our People